Eureka Blueberries

The Eureka Brand is a curated selection of blueberry varieties bred by Mountain Blue, all stemming from the original Eureka variety discovered by Ridley Bell in 2008.

As the founder of Mountain Blue, Bell leveraged his expertise to naturally cross two established blueberry varieties, resulting in the Eureka—a jumbo-sized fruit with exceptional sweetness, flavour, and a crisp, juicy texture.

While the Eureka itself has gained widespread acclaim, the broader Eureka Series is designed to cater to various climate zones, more extended harvest periods and availability.

Most importantly, each variety that goes into Eureka has to meet a specific standard, which continues to elevate the Eureka experience each year.

The Eureka “Brand” is exclusive to Coles in Australia, who support the brand heavily through catalogue during our main season and, in 2016, were so happy with our product that they awarded us with “Product Innovation of the Year”.